(1) They lack in-house expertise for content production,

(2) They are short of time to carry out the various activities involved in content creation, (e.g. keyword research, competition check up, actual writing of the content, editing, etc), or

(3) They simply want to save time and focus on other things.

Whatever may be the reasons for picking a professional content writer, one thing you shouldn’t toy with is ensuring that you pick the right one.  There are many out there who claim to be professional content writers, but the truth is, very few can boast of being SEO content writers. The reason is, SEO content writing is a specialized form of content writing. It goes beyond writing just any type of article.

Besides, SEO content writing takes a lot of time, effort, and specialized knowledge. This is one reason, in the first place, why you want to go for a professional rather than write your own SEO content.  You know, a professional SEO content writer will be able to help you package your content not only to raise your search engine positions, but also help you drive more engagement with your site visitors.

But as I have mentioned earlier, not all who claim to be professional SEO content writers, can truly show proof of this. There are good SEO writers and there are lemons! Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, cost-effective and efficient SEO content writer.

The following are some areas you should focus on when choosing an SEO content writer.

1. Check Their Methodology

The approach the SEO content writer employs when writing your content is very crucial. Indeed, there is a basic approach to writing highly optimized web content. But with the recent algorithm changes from Google, creating SEO content has now taken a more customer-centric approach.

The traditional approach of merely focusing on target keyword phrases while writing content must be jettisoned. This traditional approach will not only affect your site rankings but at worst it could lead to your site being severely penalized, if not removed entirely from a search engine’s index. You definitely must have heard of Google’s Panda and Penguin updates and all the talk about overly-optimized sites!

Be careful so that you will not be paying for something that will turn out to be a problem for your business.

2. What Results Can They Show?

You definitely want to know if the SEO content writer can truly give the results you want. Remember this: you are not paying for a 500 word article, you are paying for results. So, just saying I can write a 500-word SEO optimized article for the cost of $5 dollars is not enough. Of course, that article may fill up space on your website or blog, but then what? Is that all you want?

One of the most important factors you want to check out here is the SEO writer’s track record. Of course, you don’t have to take the writer’s word for it. They will undoubtedly be slanting their results in order to sell their services to you. So, you will need to go beyond their simple statements of success, ask them a few pertinent questions, and verify their answers.

One of such question is to ask which search engines they have achieved the best results on. There are hundreds of search engines out there but the ones that are important are the most popular engines. You should aim to see good results on the top search engines like Google, MSN, Yahoo, and Ask.com.

3. What Keyword Phrases Are They Claiming Great Results On

The fact is, getting high rankings with unpopular words is easy. What you should be looking for is good results using popular keywords. Use any of the keyword tools out there to check the popularity of the keywords and phrases based on actual search engine use. If the results show that the SEO writer has done a good job with his content, then such a writer is worth hiring.

4. Look for Good Results over an Entire Site

Next, look for good results over an entire site that the SEO writer is claiming results on. You should be able to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. If possible request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

5. How User-Friendly Is the SEO Content?

Another crucial factor you should look for when checking out an SEO content writer’s work is the content itself. How engaging is the content? Is it free from grammar and spelling errors? Is it written first for the human users or is it choked full with keywords and appears mostly illegible to the human readers?

A professional SEO content writer (like the SEO Web Content Scribe!) knows how to package every piece of content not only to appeal to the search engines but also the human readers. In fact, because ultimately it is the human readers that matters, your SEO content must first and foremost be written for your site’s human visitors. If anyone claims to be an SEO writer and cannot create user friendly SEO content then that writer is not worth it.

6. The Financial Implication

Of course, you will want to consider your finances when choosing an SEO writer. That is obvious! But as a specialized genre of content writing, you must understand SEO content writers sometimes cost a little higher than other regular freelance writers. So, don’t be tempted to go for cheap, in-experienced and amateurish writers in the name of hiring an SEO content writer.

If, at the moment you cannot afford a good SEO writer who can do a thorough and reliable job, it will be good to wait until that time when you can. You must bear in mind that SEO content is crucial for your content marketing success. It is not just a casual accessory.

Recommended: Top 3 Reasons Why You Should Use SEO Content For Your Online Marketing!

Nevertheless, producing SEO content for your business and marketing needs don’t have to cost an arm and a leg. With a conscious looking around, you may be able to find a cost-effective SEO writer who will be able to produce high-quality, plagiarism-free, and highly engaging content for you. Going for such SEO writers could greatly save you cost while getting the work done.

Check out the SEO Web Content Scribe’s services and cost here!

Conclusion

Many businesses may not really know the differences between professional SEO content writers and regular content writers. But if you truly want to get the best results from your content marketing in our today’s highly competitive environment, creating content that are specially written both for the human visitors and the search engines demands that you go for an SEO content writer rather than just any writer out there. Use the tips and guidelines outlined in this article to choose who should write your marketing content and your business will be the better for it!

Alright, I know most marketers think content marketing is just about creating quality content and distributing it through different online channels to your target audience.  They argue that as long as your target audience love your quality content and goes on to share it with their online connections, you will succeed as a content marketer.

Besides, they contend that you don’t really need SEO content since, to them, search engine optimization is long dead and buried with the recent Google Panda and Penguin updates.  To them social media is now the new SEO!  And with this they believe that creating your marketing content with the social media in mind will give you the desired results!

FACT: Google Did Not Kill SEO But Rather Re-Enforced It!

As much as I want to agree with the above arguments I also want to say they are only half truths. And, as you may have known, half truths can be damn dangerous!

Agreed, social media is today playing a big part in traffic and lead generation and also in building brand awareness and loyalty. But, simply writing a good piece of content and sharing it with your social media connections or using it on your business website is not enough.

Beyond creating quality content, your content should be expertly optimized for the search engines. It should be able to score good points with the search engines, helping it to gain higher rankings in the SERPs. The trick is being to do this while also appealing to your human audience for them to eagerly share it online!

It doesn’t matter whether your content is social media updates, blog articles, web content, case studies, etc. SEO optimizing your content with your target keywords will give them a better chance of achieving your business and marketing goals.

The following are just a few reasons why you must consider SEO content when marketing with content.

1. People still depend on the Search Engines to get information online

Despite the growth of social media and people depending on recommendations from friends to make buying decisions, the search engines still remains the most popular and easiest means of finding any topic of interest on the internet. Just think of what you did in the recent past when you wanted some information about a topic. Where was the first place you looked? Did you fire up your Facebook page or profile and prowled through the content there to see if you can get what you wanted or, you went to Google, or any of search engines of your choice, and keyed in your request?

I’m sure the answer is obvious.

Now, can you see why you mustn’t ignore the search engines in your marketing content creation? You must understand that the search engines remain the biggest resource about any subject today. And to retrieve any information from the search engines, searchers use keywords. it is the keyword phrases used by searcher that the search engines use in determining the results shown. They will never dig into their data bases and return the best written content!

SEO optimizing your content – writing your content with the right keyword phrases in the right places – is what will help your marketing content to get good placements in the SERPs! It’s just plainly the simplest way to position your product or service on the search engines so that when a prospect goes to the search engines looking for information in your market, you will be right there!

2. Most people never look beyond the 1st page of the SERPS!

Now, think again about when you used the search engines to locate some information. How many times did you care to look beyond the first 3 pages of the search results?

None? A few times?

Do you think others are caring to do so? (Well, I particularly got curious about a rare case which I wrote about on my internet marketing blog here!) But apart from such rare cases, I believe most people who use the search engines only care about the ten top search results in the first page.

Knowing this, it is important, if you want to drive traffic from the search engines, to put your web page on the first 10 results, better still, among the top three! And, you can only do this if you are using SEO content. Simply creating quality content will not catapult that content to the top. It is SEO optimization that will do that.

So, in creating your web content, SEO optimization must be taken into consideration. QED!

3. Organic search traffic have always proven to be more targeted than any other traffic

With search engine optimization you’ll not only get the benefit of generating just a high traffic volume but also traffic that is more targeted to your offerings. If you’ve done the right thing with your search engine optimization and not just a matter of keyword stuffing, then the chances of people, who are looking for just what you’re promoting, finding you are much higher.

I know that there are many sources of traffic online but most of these are not really what you need for your business. For example, traffic from social media sites most times are nothing but useless. For one most are just social connections looking to socialize and not doing business. But are you there to socialize?

Again, maybe you are driving traffic to your sites from blog commenting which is a good thing. But then you must understand that most traffic from blog commenting are nothing but bloggers seeking a reciprocal visit or a back link from their blog comments. Such traffic may just be useless to you also

If you truly want better results from your traffic then focus on those who are actively searching for your products or services. If anyone has a need to be met and goes to the search engines to do a search and finds your site, that prospects is more open to generate a sale for you than a blogger or a social media friend  who comes around for his/her own benefit.

Marketing Takeaway

Using SEO content for your online promotions is something you should really focus on. You should create good, quality web content always but in doing that never forget SEO. Writing SEO optimized content may not be your specialty but if you truly want to receive some good results from your content marketing, then getting SEO marketing content (even if it means using freelance services like we offer here) is something you must consider.

So, what do you think? Disagree with this article or is there something you want to add? I’m always glad to hear from you. Share your thoughts with us in your comments below.

Here at the SEOWebContentScribe.com our core service is text content creation. We have devoted ourselves to this because we understand the importance of having well-structured, well-written, persuasive, and search engine-friendly web content on your sites/blogs.

Indeed, it is a common knowledge amongst webmaster and SEOs that about 85% of all website traffic comes from search engines mostly generated from the text content on your site. So, if you want a piece of that traffic your web content must be well optimized to rank high in the SERPs (search engine result pages) for your target keywords phrases.

Unfortunately, cranking out cheap content using content farms will not get you discovered on the search engines nor build audiences as it cannot create value. You need the right content, well written and spiced with your target keywords while taking your target audience to mind. You need the services of experienced web content writers and passionate bloggers.

That is why our web content writing service is specially designed to help you create SEO-optimized and highly engaging web content that will push your brand awareness, increase your client trust and improve your site rankings.

Our content puts a voice to your ideas enabling it to strategically speak directly, uniquely and intelligently to your site visitors; guaranteeing high value website traffic that makes for effective conversions.

Our sizzling web content writing style integrates SEO keywords and the power of Social Media Marketing (SMO) without overwhelming your site visitors. This way you are better positioned to reach your target audience with much ease at the least cost.

So, if you desire good results with your content you are better off choosing any of our content writing services outlined below:

1. Website Copy Writing – Your website without good attention-grabbing content is actually useless. You need optimized, socially targeted and convincing web copy if you truly want to gain the attention of online users. But I know you are an entrepreneur and not a writer. Leave that for us. Determine what you want and I’ll make sure you have it!.

2. Blog Content Writing – Looking to fill your business blog with the right content or the latest industry news to keep the conversation going? Or, is it insightful articles that will put the stamp of authority on your company blog while building an engaged community around your blog? You can rest assured that you will get nothing but the best.

3. Guest Blogging – Do you desire some easy and quick way to push your online visibility while building backlinks to enhance your search rankings? Then my guest blogging service is just what you need. Packaged to meet your specific needs, it is discrete and professional. Tt’s actually the easiest way to push your brand visibility and drive  targeted traffic without fail.

4. Sponsored Post/Product Reviews – How about being mentioned in a well crafted post that will give you the opportunity of attracting new prospects/sales and even back-links? Or is it a specially written review of your company, product or service that you want? Whatever your need, I can be an ‘evangelist’ for your product, service or business and drum up some cheap viewership for your product right now

5. Article Writing/Submission – Do you want some informative and educational articles for your article marketing needs, we can be of help. Check out our article writing service and unleash the power of this free traffic tactic today.

6. Press Release Writing/Distribution - Are you launching a new site, introducing a new product or service or there’s just something you want the world to know about your business? Then a well crafted, Search engine optimized press release will do the magic for you!

7. Blog Setup and Customization Service – Looking for a new blog set up or do you desire your already existing blog optimized for the search engines? Do you want a blog that will help you in lead generation, customer retention, branding, and community development or you just want to establish your prominence in your target industry? We will work with you to lay out just what is best for you.