Many online business persons simply believe that SEO is nothing but an unethical way wrong-intentioned web marketers game the system. Following the “unfriendly” Google Panda and Penguin updates in 2012, many others joined this bandwagon of ostracizing anyone that claims to be an SEO!

But is search engine optimization really such a bad thing?

Is it the strategy that is wrong or the way businesses have used it over the years?

And, don’t you think you need SEO web content for your online marketing strategy?

SEO Web Content Is Your Best Friend When It Comes To Marketing Online!

The word search engine optimization may appear to be a misnomer but the truth is that optimizing your marketing content is the best thing you can do for your online marketing business.

I am among those who believe that instead of referring to it as search engine optimization it should really be termed web content optimization since you are not really optimizing for the search engines alone but also for your human prospects.

But not minding the nomenclature, search engine optimization (since that is what we have come to know it, unless you want to apply for a name change now! ) helps your business in many ways. And I want to say, if you’re not doing SEO then you are definitely doing your online business much harm.

Here are some reasons why you should SEO optimize your web marketing content.

1. Search Engines Remain The First Place Of Call When People Need Information Online

There is no doubt that social media has become very popular today. Besides, news sites offering breaking news and online information portals offering news alerts now abound online. But with all of these available, 90% of the people still depend on the search engines for information. Whenever they need any information about a particular topic, they turn to the search engines!

Recommended: How to Optimize Your Digital Content Marketing for Effective Traffic Conversions!

Now, you must understand that the search engines have a way of working. It doesn’t matter how beautiful your website looks. It doesn’t matter how many times you update it in a day. It doesn’t even matter how great you can write. For your site to rank high in the search engines for those people searching for information to find you, it must have those basic elements that help the search engines to place in the right place in the SERPs.

This is where search engine optimization (SEO) comes in. without the basic knowledge of what the search engines want, you will NOT be able to create the content that will appeal to the search engines. And when you cannot do this, your beautifully written content would be left in the “not-qualified” basket when the results are presented!

2. Social Media Profiles Need Optimization To Rank High

Many online marketing professionals knows the importance of optimizing your social media profiles if you truly want to drive traffic through social media platforms like Twitter.com, Facebook.com, Google plus and LinkedIn. Simply having a presence on these social media sites is not enough. You want people to find you when they search on these sites or when they use the search engines, like Google.com.

For example, many clients discovered my web content writing service through my LinkedIn profile. This did not just happen by chance. It happened because I have consciously optimized my LinkedIn profile for certain keyword phrases.

From the insights available to me on the page, you can see that in the past15 days my profile page has shown up in search results 18 times! This is a powerful way of promoting your business using your social media profiles.

Remember that the search engines also crawl and index social media profiles. And if this is so, you will want to optimize your social media profiles for them to rank high on the search engines.

Truth is a carefully optimized social media profile, promotes itself!

Recommended: Top 3 Reasons Why You Should Use SEO Content For Your Online Marketing!

3. Search Engines Drive The Most Valuable Leads Ever!

Why, as a business, do you create web content for your marketing needs? Is it not to gain the attention of prospects and customers? Is it not to help you market more of your products and services?

Now, which type of traffic would you love to visit your business site? Is it not the traffic that is truly interested in what you are offering on your site? I’m sure you have heard of targeted traffic, right? Of course, you want targeted traffic all the time. Now, the search engines can actually help you drive the most valuable traffic that are targeted at your products or services.

Whenever anyone does any search on the search engines, they are actually looking for a particular information at that time. And the search engines are built to help searchers with the most relevant sites that matches their queries. If anyone finds you on the search engines therefore it means that that person is interested on what you have to offer on your business site.

4. Search Engine Traffic Is Free Traffic!

Ok, I know that you can also use PPC (pay per click) to drive traffic using the search engines however, SEO content helps you to drive traffic from the search engines for free! And as we have seen above, if search engines traffic is highly targeted and you can get it for free, this is a big plus for your business. You are actually saving a whole lot of money not only advertising cost, but also making more money doing so!

5. Search Engines Are Facilitators Of Inbound Marketing

There is a general agreement amongst marketers today that the years of “push” or outbound marketing are over. Marketers are now focusing on “pull” or inbound marketing tactics.

Now, the premise of inbound marketing is that you should position yourself in the market in such a way that when prospects and customers go looking for information related to what you are marketing, they would find you. This way, the prospect would be the one running after you instead of you running after her as in the days of “push” marketing.

Recommended: How to Create a Constant Flow of Good Content for Your Retail Business Blog!

As we have mentioned earlier, search engines and social media are today the top places go to for information on any subject of their choice. Getting your marketing content on any of these is simply positioning yourself so that the prospect will find you when she is searching for that solution. So, Search engine optimization actually helps you to position your business to be found online.

Marketing Takeaway

Love it or hate it, SEO optimizing your web content is essential if you truly want to reap the gains of your marketing content. You can decide to write your own web content or hire some professional to do it for you but the fact is, if that content is not optimized for the search engines you will only be wasting resources.

Now, I will not fail to inform you that not everyone who writes web content that knows how to create SEO optimized content. If you want truly optimized content that will appeal to both the search engines and your human targets, then getting qualified professional SEO web content writers to create your content for you is the best choice.

NOTE: Be wary of content writers who speak ill of search engine optimization. No matter how flowering they may sound, the fact stands that they know nothing about search engine optimization and therefore would not be able to give you what you want when it comes to SEO web content.

As a business you want content that will help you with your ROI and not just content that occupies your web page. SEO web content, carefully crafted with your marketing need in mind, will give you that expected ROI. So, go for professional SEO web content writers.

Check out our SEO content writing packages here. They are specially designed to give you what you need to increase your online visibility, inprove traffic generation and increase lead generation. SEO web content indeed pays the right dividend!

(1) They lack in-house expertise for content production,

(2) They are short of time to carry out the various activities involved in content creation, (e.g. keyword research, competition check up, actual writing of the content, editing, etc), or

(3) They simply want to save time and focus on other things.

Whatever may be the reasons for picking a professional content writer, one thing you shouldn’t toy with is ensuring that you pick the right one.  There are many out there who claim to be professional content writers, but the truth is, very few can boast of being SEO content writers. The reason is, SEO content writing is a specialized form of content writing. It goes beyond writing just any type of article.

Besides, SEO content writing takes a lot of time, effort, and specialized knowledge. This is one reason, in the first place, why you want to go for a professional rather than write your own SEO content.  You know, a professional SEO content writer will be able to help you package your content not only to raise your search engine positions, but also help you drive more engagement with your site visitors.

But as I have mentioned earlier, not all who claim to be professional SEO content writers, can truly show proof of this. There are good SEO writers and there are lemons! Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, cost-effective and efficient SEO content writer.

The following are some areas you should focus on when choosing an SEO content writer.

1. Check Their Methodology

The approach the SEO content writer employs when writing your content is very crucial. Indeed, there is a basic approach to writing highly optimized web content. But with the recent algorithm changes from Google, creating SEO content has now taken a more customer-centric approach.

The traditional approach of merely focusing on target keyword phrases while writing content must be jettisoned. This traditional approach will not only affect your site rankings but at worst it could lead to your site being severely penalized, if not removed entirely from a search engine’s index. You definitely must have heard of Google’s Panda and Penguin updates and all the talk about overly-optimized sites!

Be careful so that you will not be paying for something that will turn out to be a problem for your business.

2. What Results Can They Show?

You definitely want to know if the SEO content writer can truly give the results you want. Remember this: you are not paying for a 500 word article, you are paying for results. So, just saying I can write a 500-word SEO optimized article for the cost of $5 dollars is not enough. Of course, that article may fill up space on your website or blog, but then what? Is that all you want?

One of the most important factors you want to check out here is the SEO writer’s track record. Of course, you don’t have to take the writer’s word for it. They will undoubtedly be slanting their results in order to sell their services to you. So, you will need to go beyond their simple statements of success, ask them a few pertinent questions, and verify their answers.

One of such question is to ask which search engines they have achieved the best results on. There are hundreds of search engines out there but the ones that are important are the most popular engines. You should aim to see good results on the top search engines like Google, MSN, Yahoo, and Ask.com.

3. What Keyword Phrases Are They Claiming Great Results On

The fact is, getting high rankings with unpopular words is easy. What you should be looking for is good results using popular keywords. Use any of the keyword tools out there to check the popularity of the keywords and phrases based on actual search engine use. If the results show that the SEO writer has done a good job with his content, then such a writer is worth hiring.

4. Look for Good Results over an Entire Site

Next, look for good results over an entire site that the SEO writer is claiming results on. You should be able to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. If possible request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

5. How User-Friendly Is the SEO Content?

Another crucial factor you should look for when checking out an SEO content writer’s work is the content itself. How engaging is the content? Is it free from grammar and spelling errors? Is it written first for the human users or is it choked full with keywords and appears mostly illegible to the human readers?

A professional SEO content writer (like the SEO Web Content Scribe!) knows how to package every piece of content not only to appeal to the search engines but also the human readers. In fact, because ultimately it is the human readers that matters, your SEO content must first and foremost be written for your site’s human visitors. If anyone claims to be an SEO writer and cannot create user friendly SEO content then that writer is not worth it.

6. The Financial Implication

Of course, you will want to consider your finances when choosing an SEO writer. That is obvious! But as a specialized genre of content writing, you must understand SEO content writers sometimes cost a little higher than other regular freelance writers. So, don’t be tempted to go for cheap, in-experienced and amateurish writers in the name of hiring an SEO content writer.

If, at the moment you cannot afford a good SEO writer who can do a thorough and reliable job, it will be good to wait until that time when you can. You must bear in mind that SEO content is crucial for your content marketing success. It is not just a casual accessory.

Recommended: Top 3 Reasons Why You Should Use SEO Content For Your Online Marketing!

Nevertheless, producing SEO content for your business and marketing needs don’t have to cost an arm and a leg. With a conscious looking around, you may be able to find a cost-effective SEO writer who will be able to produce high-quality, plagiarism-free, and highly engaging content for you. Going for such SEO writers could greatly save you cost while getting the work done.

Check out the SEO Web Content Scribe’s services and cost here!

Conclusion

Many businesses may not really know the differences between professional SEO content writers and regular content writers. But if you truly want to get the best results from your content marketing in our today’s highly competitive environment, creating content that are specially written both for the human visitors and the search engines demands that you go for an SEO content writer rather than just any writer out there. Use the tips and guidelines outlined in this article to choose who should write your marketing content and your business will be the better for it!

Alright, I know most marketers think content marketing is just about creating quality content and distributing it through different online channels to your target audience.  They argue that as long as your target audience love your quality content and goes on to share it with their online connections, you will succeed as a content marketer.

Besides, they contend that you don’t really need SEO content since, to them, search engine optimization is long dead and buried with the recent Google Panda and Penguin updates.  To them social media is now the new SEO!  And with this they believe that creating your marketing content with the social media in mind will give you the desired results!

FACT: Google Did Not Kill SEO But Rather Re-Enforced It!

As much as I want to agree with the above arguments I also want to say they are only half truths. And, as you may have known, half truths can be damn dangerous!

Agreed, social media is today playing a big part in traffic and lead generation and also in building brand awareness and loyalty. But, simply writing a good piece of content and sharing it with your social media connections or using it on your business website is not enough.

Beyond creating quality content, your content should be expertly optimized for the search engines. It should be able to score good points with the search engines, helping it to gain higher rankings in the SERPs. The trick is being to do this while also appealing to your human audience for them to eagerly share it online!

It doesn’t matter whether your content is social media updates, blog articles, web content, case studies, etc. SEO optimizing your content with your target keywords will give them a better chance of achieving your business and marketing goals.

The following are just a few reasons why you must consider SEO content when marketing with content.

1. People still depend on the Search Engines to get information online

Despite the growth of social media and people depending on recommendations from friends to make buying decisions, the search engines still remains the most popular and easiest means of finding any topic of interest on the internet. Just think of what you did in the recent past when you wanted some information about a topic. Where was the first place you looked? Did you fire up your Facebook page or profile and prowled through the content there to see if you can get what you wanted or, you went to Google, or any of search engines of your choice, and keyed in your request?

I’m sure the answer is obvious.

Now, can you see why you mustn’t ignore the search engines in your marketing content creation? You must understand that the search engines remain the biggest resource about any subject today. And to retrieve any information from the search engines, searchers use keywords. it is the keyword phrases used by searcher that the search engines use in determining the results shown. They will never dig into their data bases and return the best written content!

SEO optimizing your content – writing your content with the right keyword phrases in the right places – is what will help your marketing content to get good placements in the SERPs! It’s just plainly the simplest way to position your product or service on the search engines so that when a prospect goes to the search engines looking for information in your market, you will be right there!

2. Most people never look beyond the 1st page of the SERPS!

Now, think again about when you used the search engines to locate some information. How many times did you care to look beyond the first 3 pages of the search results?

None? A few times?

Do you think others are caring to do so? (Well, I particularly got curious about a rare case which I wrote about on my internet marketing blog here!) But apart from such rare cases, I believe most people who use the search engines only care about the ten top search results in the first page.

Knowing this, it is important, if you want to drive traffic from the search engines, to put your web page on the first 10 results, better still, among the top three! And, you can only do this if you are using SEO content. Simply creating quality content will not catapult that content to the top. It is SEO optimization that will do that.

So, in creating your web content, SEO optimization must be taken into consideration. QED!

3. Organic search traffic have always proven to be more targeted than any other traffic

With search engine optimization you’ll not only get the benefit of generating just a high traffic volume but also traffic that is more targeted to your offerings. If you’ve done the right thing with your search engine optimization and not just a matter of keyword stuffing, then the chances of people, who are looking for just what you’re promoting, finding you are much higher.

I know that there are many sources of traffic online but most of these are not really what you need for your business. For example, traffic from social media sites most times are nothing but useless. For one most are just social connections looking to socialize and not doing business. But are you there to socialize?

Again, maybe you are driving traffic to your sites from blog commenting which is a good thing. But then you must understand that most traffic from blog commenting are nothing but bloggers seeking a reciprocal visit or a back link from their blog comments. Such traffic may just be useless to you also

If you truly want better results from your traffic then focus on those who are actively searching for your products or services. If anyone has a need to be met and goes to the search engines to do a search and finds your site, that prospects is more open to generate a sale for you than a blogger or a social media friend  who comes around for his/her own benefit.

Marketing Takeaway

Using SEO content for your online promotions is something you should really focus on. You should create good, quality web content always but in doing that never forget SEO. Writing SEO optimized content may not be your specialty but if you truly want to receive some good results from your content marketing, then getting SEO marketing content (even if it means using freelance services like we offer here) is something you must consider.

So, what do you think? Disagree with this article or is there something you want to add? I’m always glad to hear from you. Share your thoughts with us in your comments below.

You can actually achieve all these by simply employing effective article marketing tactics that have stood the test of time since the internet was invented.

I’m sure you know that the internet is about information and marketing online is information-based. This is one reason why online promotion tactics like article marketing have remained very effective in pushing your online brand awareness and driving targeted prospects and customers.

Unfortunately, not many marketers are doing it correctly. The recent algorithm changes introduced by Google were all aimed at marketers and webmasters who, over the years, had misapplied this powerful online promotion tool.

For example, when Google launched the Farmer/Panda Update sometime in February of 2011, some of the most affected sites were article submission directories.  This was because most of the articles syndicated on these sites were not only substandard but some were out right worthless. The devastating effect of the update on article submission sites was such that many thought it was the end of article marketing.

But rather than throw in the trowel, many of the article directories have introduced new rules which is a good thing. And so, in a way, the various Google Panda and Penguin updates have actually become a plus for article marketing as webmasters and content marketers are now compelled to be more ethical with their article writing and marketing tactics. Using article as part of your web content marketing strategy is now more than ever an effective way of increasing website traffic, increasing brand awareness and improving search rankings.

However, to succeed with your article marketing, there are a few things you mustn’t neglect if your articles must work for you.  The following will greatly help you get the best returns from your article marketing efforts:

1. Get the WHY Correct

What do I mean by this? As a marketer you have your own reasons for writing and submitting some of your best articles to article directories instead of publishing them on your own site or blog. Some of these reasons may include:  (1) to brand yourself as an expert in your field (2) to help you generate leads; and (3) to promote your business.

Of course, these reasons from your end are very good. Your article is definitely a powerful tool as it strengthens your authority in your niche which in turn leads to increased business.  But unfortunately, many article writers allow these reasons to becloud the REAL reason for writing their articles. You must understand that for your article to truly succeed, there are two sides to it. And the other side of the coin is that your article is written to INFORM your audience!

Your article reader wants to know what is in it for him. His is not reading your article because he found you attractive. Neither does he want to read it because he wants to do you some good. All he is concerned with is what he will gain from the article.

If you must achieve the three reasons you have in mind for your article therefore you must be able to satisfy this one reason for the reader. And this must be handled with expertise. In writing your articles ensure you include good content that provides the right information desired by your reader.

Indeed many today want to use software to mass produce articles for the article directories but doing this will only harm your efforts. If your article cannot get the reader to read your article and then click on your resource box, you would have failed with your efforts.

So when writing articles for the article submission directories, focus more of your attention on providing good content that will excite the readers.

2. Maximize the Gains of Your Article Marketing Effort

As we have said above, article marketing is a powerful promotional tool. In fact, many write articles only because of this. But the marketing gains go beyond this. An expertly written article with the right keywords in the right place will help you get more visitors from the search engines since your sites search engine rankings will improve as a result of the back links generated from the article. of course not all article directories allow it but with those that allow it, you can gain more rankings by linking specific keywords/phrases back to your website or blog.

Besides, one of the greatest reasons why you should write top notch articles for the directories is the fact that many ezine and website publishers would readily pick up your article and publish same in their ezines or on sites. This could result in a deluge of traffic to your site. Getting published in ezines and other websites can really help you leverage other brands because of the quality of your work.

The marketing lesson here therefore is, always pack your article full with the right content that will entice other online publishers to want to use it in their sites and ezines.

3.  Be Mindful Of the Rules

Are you writing your articles only because some SEO had told you of the gains SEO-wise? Are you concerned with simply building back links?

It is unfortunate that many who use automated software in creating their articles do so only for the search engine optimization gains. But this will only sabotage your article marketing efforts. Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they accept.

And even if your article was published, not many people will read that article and click your links to visit your site.

The wise way to go is write articles that article directories will accept in their sites if you want succeed with your article marketing. This means you have to obey the standard guidelines like spell checks. Also do your diligence by researching on a good topic. If need be hire a writer to produce a good marketing content for you.

You can exponentially increase the number of sites your article will be published if you write articles that the directories will gladly share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.

Conclusion

Pushing your brand awareness and generating targeted traffic using article marketing is something you must consider if you want to take advantage of content marketing. However, to make this work for you, you simply need to look beyond your selfish reasons and write articles that will be useful to the readers and accepted by the article directories. Get it right and you’ll reap the great gains of article marketing.

[IMPORTANT: Your article is in good hands if you hire the SEOWebContentScribe to write them for you. Click here for details about our article writing service.]

Have any question about article marketing or just want to discuss the ideas mentioned in this article? Feel free to post your comments below.

Here we’ve answered the frequently asked questions about our services. If you have any other question not answered here please feel free to contact us.

Why Do I Need SEO Content For My Site/Blog?

Think of when you want some information on the internet. Where is the first place you go looking for that information? The search engines, right? And when the search results shows up do you leave the webpages returned on the first page and go looking at, say, pages 5 or even 8for what you are searching for?  Very unlikely!

All of these are reasons why you need search engine optimized content. SEO content gets your webpages on the first page of the search engine result pages (SERPs). This will ensure that when a searcher go looking for information on the search engines, your pages will be there helping to drive traffic to your site.

Here at the SEOWebContentScribe.com we understand this so well. That is why we are here to help you write expertly optimized content for your marketing needs because the more of SEO content you have on your site the greater the possibility of you ranking high for different keyword phrases.

Why Do I Need The Services of A Professional When I Can Write My Own Content?

That is understandable. But frankly, there are a few reasons why you should get the services of a professional to write your content. Apart from the fact that a professional writer will do a better job because of experience and other factors, you should also consider the gains to you.

Writing quality, well-researched content requires time; time you could invest in other aspects of your business for increased results.

Let’s face it – in today’s ultra-competitive business world, productivity reins supreme. You need to make the best use of your time, each and every day. Hiring a professional content writer for your web content needs both frees up your time and also help you leverage the expertise of these writers for greater productivity!

I Have Used The Services Of Content Writers In The Past Without Any Commensurate Results. How Do I Know You Are Not Different?

SEO web content writing is actually a specialized form of writing. Unfortunately, many who class themselves as SEO web content writers do not really understand this. Of course, getting the services of anyone who says he/she is an SEO web content writer basically because of the cost may be brilliant but ultimately, it is counter-productive.

Writing SEO web content is about crafting well-structured, well-written, persuasive, and search engine-friendly content that, though optimized for high search rankings, do not lose focus on the quality. It is about aligning the high search engine rankings of the content with favorable conversion factors. And this requires an understanding of both SEO mechanics and basic sales psychology.

It is this ability to strike a delicate balance between form and function, and between pleasing the search engines with your content while inspiring your visitors to do your bidding; that truly separates us from other self-styled experts.

You are always welcomed to ‘test drive’ our services by ordering just a sample. As they say, a trial will convince you!

Click here for specific reasons why you should choose us to write your SEO web content.

How Do I Decide On The Type Of Content For My Needs?

As a business we do hope you really know what type of marketing content you need. However, if you are in doubt, we can always assist you. We will carry out a basic site content audit and after a few questions will make a few suggestions for you. You can visit our services page for the type of web content services that we undertake.

How Much Does Your Content Audit Cost?

Nothing! Our site content audit is free and you are also free to choose whoever you please to write your content based on the audit carried out by us. But we will really be glad if you choose us!

Do You Have Minimum Packages Per Request?

No! Our services are individually charged and you can order any number that suits your budget. However, if you require a reasonable number at a time, we will encourage you with a discount! So, ultimately, ordering a large quantity will cost you less.

Besides, you can always ‘test the waters’ by requesting just a few!

Who Chooses The Topics/Titles?

You are free to provide the topics you want us to write on. However, for SEO purposes, we suggest that you give us the freedom to rewrite the topics/titles chosen by you. To ensure that we work together on this, we will discuss the subject matter with you and based on the target keyword phrase, we may re-phrase titles.

How Do I Order For Your Services?

Getting started is easy! Simply fill out this request form and we will get back to you. From the details in your request we will discuss with you on your specific needs and once we are certain on this, we will proceed to work on your customized order.

How Do I Pay For Your Services?

We accept both checks and Paypal depending on which is most convenient for you.

Do You Require A Deposit Before You Start Your Work?

Of course, yes! We expect you to deposit half of the total cost of your order for us to begin work. Please do read our Terms of Service for details on this.

When My Content Is Ready, How Do I Get It?

If you ordered for content that you will need to publish yourself; for example, website content, blog content or even articles, we will send you a single html document containing all of your content. However, if your order is content that will be published by us, say, guest posts, press release, or even articles, we will go ahead and submit them where necessary after getting approval from you. Yes, you will need to certify that they meet your requirements before they are published.

How About Ownership? Who Owns The Content?

Once any content written by us and has been paid for are delivered, we relinquish ownership of such. It will never be re-used or resold by us. You have exclusive ownership and rights.

Is there any other question that we have not answered here? Please contact us for clarification.

We are committed to helping you with content that will drive more high value web traffic, enhance your website rankings, increase your brand awareness and improve your customer retention and conversions! Click here to contact us today!

I’m sure you may be wondering, “there are a hundred and one web content writers out there so why should I hire the SEO Web Content Scribe for my SEO web content writing needs”?

That is understandable. However, you must note this, there may be a million talented writers out there but not everyone knows the science and art of writing for the web. Not everyone knows how to SEO optimize content with special keywords without compromising the readability and originality of the work so as not to overwhelm your visitors.

In writing content for the web, there is so much to consider. You must be able to strike a balance between form and function. You must be able to know how to create content that pleases the search engines while encouraging and inspiring your site visitors to both engage and interact with your offers with ease – giving you the opportunity to turn them into buyers!

The truth is, SEO web content writing is both a science and an art. You need talented and experienced writers to expertly align high search engine rankings with conversions. You don’t just want content created for you, you need web content that is created with an understanding of both SEO mechanics and basic sales psychology so that you can turn more visitors into buyers.

And so, why should you hire us?

1.  We leverage well over 7 years of experience to your benefit. Chadrack Irobogo the Chief Content Officer and owner of SEOWebContentScribe.com has been a web entrepreneur and a content marketing evangelist for well over 7 years.  He understands the power of having well-structured, well-written, persuasive, and search engine-friendly web content on your site. He knows this is what businesses need to drive website traffic. Besides, he’s quite aware that every website has a specific target audience and therefore requires specific types of content.

2.  Chadrack is an experienced web content writer. Over the past 7 years or so, Chadrack has written various articles on internet marketing, SEO, entrepreneurship, content marketing, internet security, spirituality, technology, etc. Most of his articles published on article directories like ezinearticles.com and other online publishing platforms have been widely distributed and re-published or syndicated by other webmasters and ezine publishers because of their quality and originality.

You can prove this yourself by doing a Google search with the term, “article by Chadrack Irobogo” and see how far his quality articles are distributed on the net! [Click on the link and a new window will open with the results!]

3.  Chadrack is vastly experienced not only in the art of web content writing but also in website design and marketing. Having started online basically with article marketing,  Chadrack later built his first website coding the HTML himself with a notepad! His knowledge of website design and content marketing have greatly helped him over the years in his internet marketing success.

4.  For about 3 years now Chadrack has committed to blogging at the Web Income Journal where he has successfully built an engaged community of bloggers and web entrepreneurs interested in online marketing, blogging, entrepreneurship, content marketing and general internet marketing strategies.

5. We are committed to helping you create authority leadership web content that is informative, entertaining and engaging. Our content will help you easily  gain the attention and trust of your site visitors  and create impact on him to take action.

6.  We don’t just write you content based on what we think your audience wants. We write your content based on facts gained from extensive research and every content is aligned with your target audience’s needs. Please read our content creation methodology.

7. Our core competency is our ability to SEO optimize your content with your target keywords without compromising the readibility and originality of the work. Your content will not only be keyword rich – pleasing the search engines -  but also persuasive, informative, and interesting – helping to encourage and inspire your site visitors to both engage and interact with your offers!

8. We guarantee high quality, 100% unique and relevant content, free from plagiarism.

In a Word..

We’re committed to your company seeing a return on your investment. We don’t just write your content, we ensure that you have customer-centric content that sends the right message and engages your present and prospective customers while garnering high search engine rankings. Our services lay a rock-solid foundation for your website’s success through a content-building process that have been proven time and again to deliver results – we maximize your chances of ranking well and driving hungry buyers to your site!

So, wouldn’t you rather engage us to write your web marketing content? Click here to request a quote now!

One online marketing strategy that has proved very effective in establishing your expertise in your target niche, driving traffic to e-commerce sites and quickly building back links for SEO rankings is article marketing. Ever before blogs became popular among online users article submission sites have been the go-to resource for needed information.

Besides the above benefits, article marketing also offers a good opportunity for some cheap exposure. This is because ezine and newsletter publishers most times resort to article submission directories for content. Other webmasters also use content from article submission directories for their sites.

This is really good for you as it allows you to get your name and brand before a wider audience without any cost to you since those re-publishing your articles are required to give you credit by keeping intact your author details in the article.

The articles we write for you are specially crafted to help you receive good returns for your investment. We are committed to writing only high quality articles that will guarantee being picked up by ezine and newsletter publishers. It will interest you to note that for the past 7+ years I’ve written some very high quality articles, most of them under various pen names. You can check out one of my accounts at ezinearticles.com here.

Hire our article writing service today and receive high quality articles  that will:

1.  Position you as an expert in your niche

2.  Help you build trust and credibility

3.  Pre-sell your products and services

4.  Boost your website rankings in the search engines; and

5.  Get your website highly targeted backlinks.

All, at a zero cost to you.

Packages/Cost:

=> 400 – 600 word count = $40

=> 600 – 800 word count = $60

=> 800 – 1000 word count = $80

Please note that many article submission directories have a minimum word count for articles published on their sites. We will work within such limits where it applies.

Click here to request for this service

It is a confirmed fact that today’s educated customers depend on the opinion of peers and online connections to make their buying decisions. This is what has accounted for the popularity of social media marketing these days.

As a business you can take advantage of this by sponsoring a blog post or paying for a product/service review. While a sponsored post ensures that you are mentioned in a post with special incentive for readers to visit your product or service website, a product review goes into more detail about your product or service.

Product reviews demand special skills and you can count on the SEO Web Content Scribe to help you write product reviews that will both drive traffic to your site making it easier to convert that traffic into customers and also build back links that are necessary for search engine rankings. I have a couple of ‘dofollow’ blogs where your sponsored post or product reviews will be published. You can visit one of them here.

Packages/Cost:

Sponsored Posts:  $30 for two links. (This will be featured in either a new blog post or an already published one.)

Product Reviews:

=> 600 – 800 word count = $80

=> 800 – 1000 word count = $90

(NOTE: the sponsored post will have two standard links to your site with your preferred keyword phrases. Where you require something higher than a 1000 word count, the cost will be negotiable)

There is no doubt, digital content marketing is, today, a subject that has become a buzz among online marketers as more and more businesses now use content to reach out to potential customers. 

Unfortunately, not every one is really getting the results expected. While there is so much talk about what and why you should use 

web content to drive web traffic, not much is said about content marketing optimization for better conversions.

Now, it is definite that content marketing, done well, can help drive website traffic in an unprecedented way.  You can literally flood your site with traffic but, in most cases, these are just suspects and browsers who, if not turned into prospects and buyers, will only eat up your server resources and cost you money.

But you really do not want this to happen. The fact is, you want every traffic that comes to your site to make a profit for your business. And if this is so, then you need to have in place a content marketing strategy that is optimized to turn most of that traffic from suspects into prospects; and prospects into profits.

The question therefore is how do you optimize your digital content marketing to convert as much prospects as possible?  The following is a guide that is proven to work anytime.

1. Identify Your Target Audience Needs

It is a proven fact in human relations that people bond more easily with those they perceive to be genuinely interested in them. And you cannot show your site visitors that you’re interested in them if you don’t know anything about them and what their needs are. 

The first step therefore, to creating website content that is optimized to convert, is to identify the needs of your target audience. Once you know who your target audience is, you’ll be able to optimize the content to speak directly to and engage your site visitors based on that knowledge.

Fortunately, there are online tools and resources that can help you do this with much ease. You can use these tools and build a profile of your target audience. Based on the profile you have built, your content should be written to deliver the most relevant message focused on every stage of their buying circle.

2. Personalize Your Digital Content Marketing

As a business, it is definite that you are using different content based tactics to drive traffic to your site. These tactics may include blogging, article marketing, SEO, search engine marketing (SEM), blog commenting, guest posting, etc. As I’ve mentioned earlier, only a fraction of that traffic is high value. It must be converted into buyers if it is to make any meaning to your business.

Now, to convert a good number of that traffic to buyers, you must learn to categorize your content. This is to help you present your content in such a way that your most valuable traffic sees the content and offers that are most relevant to them once they land on your site.

Doing this is important because website visitors have extremely short attention span and have less time to spend searching for relevant content when they are on your site. So therefore, personalize your web content based on your knowledge of your target audience and deliver it to them in as less time as possible. Presenting generic information to first time visitors will only result in fewer conversions.

3. Engage Using Your Content

Finally, your content must be optimized to better engage the site visitor based on their needs which you have earlier identified. The focus of your content should be on your target audience and how you can meet their needs. You should be able to speak directly, uniquely and intelligently to them using the information you have gathered about them. Besides, your content should be relevant and targeted so that you can engage with them, warming them up to gladly receive your offers.

One good way to optimize your web content is to provide good, authoritative and leadership-type content on your site. This will help you gain the visitor’s attention and trust opening them to more interaction with your brand. This interaction will ultimately position your brand as the company to turn to when they want to buy.

Conclusion

Optimizing your digital content marketing is the sure way of turning website visitors to paying clients and customers. Your content marketing strategy will be of no effect if the traffic generated do not help your business make a profit. Creating content that is authoritative and informative and that answers to the needs of the site visitors will help in converting the site visitors from suspects to prospects and customers.

And so as I round up this piece, I want to ask you again, how effective is your web content marketing? Do you care about optimizing your web content or spend all the time simply pumping content all over the place? Share your views with us in the comment below.

I understand you want to make first impression with your content. And who don’t want to, since we all know that site visitors have very little attention span!

Quiet aware of this, my content writing methodology is designed to produce custom content specifically written to your exact requirements.

On this page I’ve laid out in simple terms the process I go through when writing your content. This process is necessary so that every piece of content you receive will resonate with your potential clients and site visitors.

Please read it carefully.

Step 1: Your Order is Received

Yes, this is where it all starts! And here again are the content writing services I offer on this site.

Step 2: Research – Target Audience

Digital content marketing involves communicating your corporate message to your target audience in such a way that they are assured that you understand and have what they need. This is the easiest way you can intelligently engage with them and gain their trust.

Now, the truth is, you cannot communicate with authority and power if you’re not a good listener.

So, to ensure that I turn your idea into words that carry power and authority,  I take time to listen to know what your target audience are saying online. This listening process involves knowing what they are asking for, what they are talking about and what terms and terminologies (keywords/phrases) they are using to search online.

[Please Note: I may want to know if you already have particular keywords you want targeted in your content.]

Step 3:  Research – Competition Sites

To ensure that your content does not fall short of what your competitors already have, the research period will include a look at sites in your target niche and also social media profiles and online conversations of similar sites.

[Once again, if you have in any way done a research on your competitors before now, I'll be pleased to have such information from you as this will greatly enhance the  effectiveness of the content you receive.]

Step 4: Research – Industry Latest News

I’m sure you definitely don’t want a piece of web content that is not in tandem with current happenings in your industry, right? Now, to ensure this, I’ll also take some time to listen to some of the leading authorities in your industry. The insights picked up from this will be incorporated into your content as much as it is necessary.

Step 5: Writing Your Content

Once I’m sure that I have enough information from the various researchs as outlined above, I’ll proceed to the actual writing of your content.

Here’s an overview of what I do while writing your content:

a. Understanding the fact that internet users everyday rely on search engines to find information online and that search engines depend on keywords and phrases to rank websites, I’ll first of all decide on the search terms (keywords) from my research to target in the content.

b. I’m quite aware that search engines do not spend money. It is the human visitors to your site who do! With this in mind, I’ll use my years of experience in content writing to smoothly integrate into your content the search terms I’ve earlier picked without bulking up what your site visitors will read.

c. While writing the content, I’ll also incorporate proven psychological selling principles that makes the content highly engaging. This is to enable the content build trust with your site visitors and boost conversions.

[Note: I understand that as a business person you have some specialized knowledge within your business. It is very definite that most of this knowledge will be unique to you. Now this can greatly make your content very beneficial to you and your target audience. This being so,  you may want to let me know of such information to be incorporated into your content.]

Now, you may be wondering how long all of these will take before you get your content.

I’m pleased to inform you that you don’t have to worry about that.  I’ve special way of doing any form of research online that, depending on your particular need, the whole process will take nothing more than 3 to 5 days.

PLEASE NOTE: This strategic approach is necessary because as with any critical marketing project, developing your web marketing content requires careful preparation and planning. Going through this process is to ensure that you receive nothing but targeted and compelling content that creates and re-enforces relationships with your potential leads and customers.

Excited about this right? Frankly I am already! Click here to request your free quote!