The effect was devastating – rankings went down the drain, traffic plummeted, sales dropped and profits were lost. Right now many ecommerce sites and enterprise bloggers are spending more money to remove offending back links that were earlier built with valuable money!

Nothing can be more frustrating than that!

But the more I think about all this the more I want to believe that the SEO Web Content Scribe is actually a service that arrived at the right time. This is because this site was started just a few months before Google launched its first Panda updates. And what more, just want Google is expecting from all websites is exactly what we’re offering our clients – high quality web marketing content that is optimized, not just for the search engines but also for the site users.

This is an indication that we have a clear understanding of what Google wants. Since the various Google algorithm updates, our sites and many of our clients’ sites have continued to rise in ranking. Our confidence is that as Google continues to clear the SERPs of spammy web pages, we’ll definitely continue to improve!

It’s unfortunate therefore that many are today again being sucked in by so-called Panda/Penguin “proof” SEO products that have are now flooding the market. Many of these products, with promises of magical results, are actually not different from the ones that have been routed by Google using the Penguin updates!

Building Backlinks And Driving Valuable Traffic is Simple Indeed!

You may not know it but with the various algorithm updates Google is simply making a statement that search engine optimization is NOT about optimizing for the search engines but optimizing for site users. Google wants you to do this because that is the simple way you can help make its search engine more popular and therefore more profitable.

Google simply want to remain the go to resource when it comes to search engine marketing. And so, if you truly want Google to reward you with high rankings you must consciously make a decision to help Google fulfill its own dream! Do this and you will be rewarded with improved rankings.

Your choice of any SEO product or service should be determined by this simple business sense. In a word, run away from any SEO product or service that promises you anything like automated links and ranking #1 in minutes without any work. This is because such a product will not and cannot work. You will only waste both your hard earned money and precious time.

4 Simple MUST DO That Will Help Your Site Rank High With Google:

The following are 4 simple SEO must do for your sites to rank high in post penguin internet:

1. Create quality content that is optimized for your site visitors and not just for the search engines – The preceding paragraphs make this very clear!

2. Build Natural and Quality (Relevant) Links That Will Improve Your Search Authority – Don’t be deceived. Google Panda and Penguin updates do not mean links are no longer an SEO ranking factor. Only thing is, Google wants to see links that are relevant and acquired “naturally” instead of using some covert tactics employed by the infamous link building networks.

3. Improve Your Click Through Rate – This is really a simple ranking factor that many are not aware of right now. This factor allows Google to give your site more attention because more people are clicking your search engine listings to visit your site. Because people are doing this Google reasons that your listings are relevant and therefore gives you greater attention by giving you higher rankings. However, in a situation where people will not click on your search listings even when you are ranking on the first page of the SERPs, Google would reason that your site is not relevant and therefore “demote” your site rankings!

4. Bounce Rate/Time Spent On Site – This is another very important factor that Google is using in recent times to gauge how relevant your content is. Bounce rate is simply the number of people who visits your site but leave immediately without doing anything. If this is too high it simply tell Google that your content is not relevant and your site is not giving the visitors what they want. Time spent on site on the other hand is the average length of time a visitor spent on your site. If this is too low Google gets the impression that something is wrong with your site/content.

Of course, these four are just a small part of a huge list of factors that will help you get Google to rank your sites high. But it will interest you to know that the outstanding factor is of course, your website content.  Unfortunately, not every business person has what it takes to create the centerpiece content necessary to achieve this dream. This is why our SEO Content Writing Service is here to help you.

Introducing  our SEO Content Combo Pack

We’re pleased to inform you that our flagship SEO Content package has just launched – the SEO Content Combo Pack.  This package is specially designed to provide you with a customized solution built on valuable long-term organic exposure.  It will help you build your online presence in organic channels like search engines, social media and digital PR so you can achieve all factors as discussed above.

This service is product of our desire to help you with high quality, customer-centric, SEO web content and our understanding of the SEO environment as it is right now. So, if you’re truly interested in pushing your e-commerce sites, business blogs or promotional websites up the search engine rankings, this package is for you.

Click here for details of this result-oriented SEO Content Combo Pack!

This indeed is good news for web content writers like us!

But as good as this may sound to us, the problem is that many business persons overlook the fact that content marketing is not a one-fit-all solution to driving website traffic. Content marketing is just one element when it comes to your online business success. For it to succeed maximally, it must be in sync with the other elements.

For example, content marketing is basically about generating, converting and retaining traffic. But all of these will not be possible if your website or blog is not designed to help you do this.

In this article I want to share with you 3 website design elements that will help you succeed as a content marketing professional.

So if you’re ready, let’s begin!

1. Website Purpose – Of course, you may say your business website/blog is for the purpose of giving your business an online presence but the question is why do you want that online presence?

The truth is, beyond giving an online presence; your business website/blog could be for the purposes of strengthening your brand identity, increasing customer engagement, or for selling more products. This being so, you must decide on what you want first of all before you ever think of designing the site.

When you do this and then produce marketing content that agrees with the site’s purpose, success is sure.

2. Optimized Site Coding – When many online marketers think of search engine optimization they most times think only of optimizing the content on their websites. But this is not enough. The coding structure of a website will determine to a great extent its performance on the search engines.

This is one of the reasons why the wordpress blogging platform is becoming very popular among webmasters today. The platform is simply built for the search engines. The coding is search engine friendly and there exists a hundred and one plugins that can help you to strengthen this structure.

As a content marketer, creating quality content is not enough. Your website must be designed with clean and friendly codes for your marketing content to perform maximally.

3. Usability – This is another very important factor you must take into consideration. For your website to achieve its purpose it must be compelling and aesthetically appealing to the user. The choice of color, fonts and images matters a lot. Besides, a clean navigational structure and the use of white space in the content will, to a large extent, enhance the success.

If your website fails in usability your marketing content may drive the desired traffic but it will be hard to convert and retain that traffic!

Conclusion

Your website is a major factor when it comes to content marketing success. It is important therefore to consider this when you are building your business site/blog. If you already have a business site that fails in these areas, a website re-design will definitely be an option right now.

Also, installing a wordpress blog on your business site is something you should also consider as this will take care of most of the challenges that you may face when it comes to website design and content marketing. Click here for details on how we can help you install and customize a wordpress blog for your business sites.

Do not allow your marketing content investment go to waste. Prepare your home front by designing your website to increase your content marketing success.

Your Turn: Do you agree that your website design is important when it comes to content marketing success? What are some of the things you are doing to meet this challenge? Share with us in your comments below.

But think about it. Would you rather pay hundreds, or even thousands of dollars to generate targeted traffic?

Wouldn’t it be a good thing if you could really do that for FREE?

Truth is, you can drive volumes of targeted traffic to your sites with just an initial investment of time and the right knowledge.

Drive Targeted Traffic from the Search Engines

Search engine traffic has, over the years, been scientifically proven to be the best form of website traffic. This is because traffic from search engines is people who found you when they used the search engines to look for information that is related to what you are offering.

Re commended: Do You Really Need SEO Optimized Web Content for Your Marketing Needs?

Most times, these people are in buying mood and only desire to make some educated research before committing to any deal! When this is the case, you can be sure of generating yet another customer.

Good news is even when they did not buy right then, they could end up joining your email list – a great way of opening up a valuable relationship with you!

But then,

Search Engine Traffic Could Be Paid Or Free!

Now, you must understand that search engine traffic could either be paid or organic (free).

Paid search engine traffic includes pay per click (PPC) programs like Adwords from Google. Programs like these require you to pay a predetermined amount every time someone clicks on your links.

Of course, because you have invested a certain amount, your ads are placed on top or by the side of the search engine report pages (SERPs). With Google, you also have the opportunity of being featured on websites that run the Google Adsense program.

Organic search traffic on the other hand is free traffic. This traffic comes from your placement on the SERPS not because you have paid for it but because the search engines checking your indexed pages with a searchers input decides that your page is relevant to the requested search and then lists your webpage as a possible solution to the searchers quest!

For you to drive this type of traffic a searcher needs to see your webpage in the SERPs and consider it fit for what she is looking for and then clicks on your link to visit your site.

Of course, you will need to invest in search engine optimization ( SEO) – a strategic website marketing tactic that involves designing your website and creating your website content in such a way that will entice the search engines helping them to better rank your webpages – if you want to get this type of search engine traffic!

Now we are not going to go into details on how you can do that here. But suffix it to say that you are better placed to drive this type of traffic if your web pages appear on the first page of the SERPs.

So now, to our question again,

Would you rather pay to drive search engine traffic to your sites or you prefer getting it for free?

Of course, your choice may depend on what you have in mind at the time. However, to help you make an educated decision, let’s compare the two.

Paid Search Traffic – Advantages

1. Get On Top of The SERPs, Easily – A prominent position that gives you a leverage.

2. Drive A Quick Bust Of Traffic – Paid search engine traffic gives you a quick way of pulling in the right type of traffic in the shortest possible time. This is really great if you are testing a new market, product or service.

3. Pre-Qualified Traffic – As we have mentioned in the introduction everyone that finds you on the search engines is self-qualified. These are actually doing the searching/looking themselves. Because they are pre-qualified, they tend to convert better.

Paid Traffic – Fails

1. Could Be Really Pricey – You only generate traffic as long as you are paying and over time this could be pricey considering what is happening in the pay per click (PPC) market today.

2. Ad Blindness – Latest reports indicate that many people would readily click on links in the SERPs rather than on a paid ad even when it is prominently placed at the top of the page! This is because more and more people now understand that those pages are only there because someone paid for it and not because it could really be the best option among the pages displayed.

This means therefore, if your web page is well optimized and gets into the first page of the SERPs, it has more chances of being clicked than a sponsored ad on top of the page.

3. Platform limitation – When you are using paid tactics like PPC to drive search engine traffic you’re limited to the platform you are using. For example, if you’re using Google Adwords, you can only drive traffic from the Google search engine. This is unlike organic search engine traffic where your optimized content can be indexed in all the search engines giving you the opportunity to drive traffic from any of these platforms.

Recommended: How To Choose An SEO Content Writer For Your Content Marketing Needs!

Free (SEO) Search Traffic – Advantages

1. Audience Reach – As mentioned above, search engine optimization helps you to drive traffic from all the search engines unlike paid search where you are limited to only the platform on which you bought your ads. Though most of what is done in the area of SEO is actually focused on Google search but because nearly all the search engines work the same, seeing good results from the major search engines like MSN, Yahoo and Google with your SEO investment is not unlikely.

2. Pre-Qualified Traffic – Just like paid traffic sources, free organic search traffic is also pre-qualified. They are the ones doing the searching/looking. Considering the fact that you are getting this for free this makes it really beneficially.

3. Non-Stop FREE Traffic – A once investment in good SEO is enough to drive traffic for years to come. No matter the volume of traffic in a day, weeks, months or even years you don’t have to pay a dime unlike paid search that stops when you stop paying. Free is free forever and it is non-stop!

4. Improved Brand Credibility/Trust – When you invest in SEO and your webpages are listed high in the search engines like Google, it gives your business more credibility because of the trust people have on the results that Google delivers. Of course, such trust will definitely work wonders for your business!

5. Your Size Doesn’t Matter – In business we do know that the biggest fishes have all the money to reach the right customers through expensive traditional media. But this is not so with SEO. An investment in search engine optimization gives you the opportunity to compete on the same level with the big fishes!

6. Better ROI (Return on Investment) – Research has shown that visitors from a paid ad convert at 2% while visitors from SEO convert at 4%! This shows clearly that SEO gives a better return on investment than paid traffic sources like PPC.

7. Hassle-Free Traffic Generation – With PPC, there is the tendency to keep on tracking results everyday. Add keywords that are converting, remove keywords that are not converting so well, check Ad copies to keep up with quality score and other factors, etc. All of these because not doing this will cause you losing money. However, with SEO, you don’t have to keep your eyes opened all time. Maintain rankings and you can spend your time on other things!

Conclusion

From the above comparison between paid and free search engine traffic it is clear that dollar for dollar, an investment in search engine optimization cannot be compared with paid traffic sources. You will do your business great good therefore if you will investment more in search engine optimization.

One good way of taking advantage of these good points of SEO is by investing in SEO web content for your business marketing needs. There is no doubt that content marketing is right now the easiest way of driving website traffic.

Right here on this site our mission is to help you create SEO web content that will help you drive website traffic, increasing brand visibility and improve lead conversions.

Click here to get a free quote right now.

So, what do you think, would you rather spend hundreds or thousands of dollars to drive search engine traffic or you will you invest on free tactics like SEO? Share your thoughts with us in your comments below.