Voice Search Content Marketing: Should You Optimise for Alexa, Siri—or Neither?

by Dean Clarke

In the near future, the key method of searching via mobile systems is to overcome browser-based searches. A shortlist of voice activated assistants from leading technology firms was created in the market for these voice search solutions. Amazon’s Alexa and Apple’s Siri lead the way.


In the near future, the key method of searching via mobile systems is to overcome browser-based searches. A shortlist of voice activated assistants from leading technology firms was created in the market for these voice search solutions. Amazon’s Alexa and Apple’s Siri lead the way.

With increased voice search activity, marketing departments are under increased pressure to incorporate marketing voice search content as an integral component of search engine optimisation overall. The long-term search trends promoted by voice search change how companies build their keyword strategies to guideline the development of their content. In parallel, variations in Alexa and Siri’s search algorithms will lead to headaches from marketers as they approach voice optimization projects.

Unlike browsers, where Google has a significant share of the market for far smaller competitors like Bing, it has a much more fragmented voice search market. Similarly to the hardware that host these voice assistants, Siri ‘s half-a-million users all have access to their smartphone apps to the voice assistant, while Alexa is mainly accessible on in-home speakers. In-home speakers with Alexe are now found in more than 68 percent of US homes while their user base is lower than the Siri user base.


This poses a number of big questions: How are leading search tools such as Alexa and Siri different from search algorithms? And how do you build a technique for searching voices when juggling these various instruments? Fortunately, for you we have some answers. This is what Alexa and Siri need to hear, and how to improve voice search with both of these solutions.

What Siri’s algorithm Would like

For most of its queries Apple’s voice search assistant uses Google search results for one key exception: Siri scrolls Apple maps for results in search location-based searches.

Siri depends on Google to make it an easy voice search tool for content optimization. By using your Google-centered SEO effort to target long-tail keywords, you can do the same by searching voices and focusing your SEO on Google for any other land. You can boost your exposure by updating your business listing in Apple Maps—for location searches, an easy method that does not take substantial funds away from other efforts to sell voice search content.

Another little thing you can do to assist your Siri Voice Search company is say and, if necessary, maintain its Yelp listing. Siri sometimes draws Yelp content from Apple Charts, so an optimised Yelp account will make a difference with Siri ‘s voice search rankings.


What Alexa Would like

Alexa uses Bing when using Google to produce his voice search results. There is generally no major difference: while Bing and Google are different search engines with their own private search algorithms, best SEO practises are typically the same.


Due to the smaller search volume on Bing, some keywords and topics will experience less competition via Alexa. Also, though the adoption rate of Alexa is increasing rapidly, Siri still retains a greater voice-search volume market share due to its accessibility for mobile devices.


The key considerations for Alexa’s voice search marketing include all of your brand ‘s retail ambitions. Alexa only provides voice commands via Amazon Prime, meaning that other retail sites and even non-premier goods can’t be sold through Alexa with the same ease. It would be a great difference to check for voice as an alternative to sell products via Amazon Prime.

And because Alexa belongs to Amazon, any product-based voice search queries your customers make would result in a product from Amazon, as long as, of course, the seller sells a product in this category. This could make Alexa your clear favourite for your voice search marketing goals if you use Amazon to boost sales and expand your company. It could make Alexa much less valuable for other retailers and thus not be worth devoting time to optimising the voice search.

Do you put in one basket all of your eggs?

For marketers to devote their resources to new voice search initiatives, it can be a lourd job to account for various voice search tools , particularly if each platform has distinct and tedious needs for optimisation. The great news is that most of the time, one voice search tool must not be prioritised at the detriment of the other. Both Siri and Alexa overlap best practises to strengthen their marketing strategies in the pursuit of voices.

For Alexa, Siri and any other voice search tools you can target, Schema.org uses the content in context, increasing its prominence and utility in the view of search engines. In other words, the most critical aspect of voice search optimisation. Keyword strategy decisions may be more platform-specific but it would be very likely for Google or Bing to be used for keyword analysis, as each translates largely in another.

Your audience and your business goals will also be taken into account. Alexa should be your top priority if you are a retailer of Amazon items. If you see more Siri traffic naturally, this could reveal something about your target audience or the by-the-way success you found without really investment in voice search.

You would need to concentrate on one instrument over the other for some decisions like keyword analysis. Bear in mind too: Siri is used mostly on the go when Alexa is being called by users at home. Then there is a lot of use for voice search apps. This alone can contribute to a higher percentage of Siri search queries specific to a particular spot.

Whatever voice search tool you want to prioritise, you can reliably rely on other solutions to assess your optimisation efforts.

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