Field Notes
Make the next page more useful.
Detailed, practical guidance for people planning, writing and improving content-led websites.
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New articles appear here as the library grows.
Editor's selection
Hand-picked guides kept as a permanent part of the publication.
A Content Brief Writers Can Actually Use
A useful brief is a decision document, not a warehouse for keywords.
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Building Topic Clusters Without Keyword Cannibalisation
Give every page a distinct reason to exist, then connect the pages around the reader's journey.
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The Human-First SEO Editing Checklist
Review for the reader first, then make the search signals cleaner and more specific.
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How to Do Keyword Research for an SEO Strategy
Turn search data into content decisions instead of a spreadsheet nobody knows how to use.
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Internal Linking Strategy for SEO
Internal links are the signposts that help readers and search engines understand how the site fits together.
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The Essential Parts of Technical SEO
Technical SEO creates the conditions in which useful content can be crawled, understood and served reliably.
Read Field Note →An Actionable Guide to On-Page SEO
Make each page easier to understand for both the visitor and the search engine.
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